Privacy Policy: MarketWatch Today

Elevation Marketing, publisher of MarketWatchTodaycom, and its affiliate websites are committed to maintaining the privacy of personal information that you provide to us when using MarketWatchToday.com. This Privacy Policy describes how we treat personal information received about you when you visit MarketWatchToday.com.

Links to Other Web Sites. We make content or services from our other web sites available to you from links located on MarketWatchToday.com. We also offer through links a collection of services provided by third parties. In order to use third parties' services you will be directed to pages on their web sites, which may be co-branded with the MarketWatchToday.com logo. Please remember that when you visit these other web sites, even the affiliated and co-branded sites, the sites' own privacy policies apply.

Information We Collect Web Site Usage Information: We automatically collect IP addresses and Web Site usage information from you when you visit our Web Site. This information helps us evaluate how our visitors use and navigate our Web Site on an aggregate basis, including the number and frequency of visitors to each Web page, and the length of their visits. General: When you use some of the site's special features we will collect personally identifiable information from you that may include your name, phone number, address, e-mail address and similar information. We do not, however, knowingly collect personal information from children under the age of thirteen.

Surveys: We may conduct occasional online surveys. For example, when you are within our Web Site, you may see a pop-up window offering you the optional opportunity of participating in a survey. These surveys are entirely voluntary and you may easily decline to participate.

How We Use Information Collected We may use information in the following ways:

For the purposes for which you specifically provided the information, for example, to process and fulfill your subscriptions to our e-mail newsletters, review and post your contributions to discussion groups and to process and forward to franchisers your franchiser information requests. To send you e-mail notifications about our new or existing products and services, special offers, or to otherwise contact you. To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences. To enhance existing features or develop new features, products and services. To provide advertisers and other third parties with aggregate information about our user base and usage patterns. We may combine the information that we collect from you on this Web Site with information that you provide to us in connection with your use of our other products, services and web sites. We use third party ad servers, or ad networks, such as Yahoo Network and Google Adsense to deliver ads to you on our behalf. We also may use third party service providers to contact you on our behalf, or facilitate some aspects of our Web Site services or fulfill your requests. These third party ad servers and service providers may be supplied with or have access to your personally identifiable information solely for the purpose of providing these services to us or on our behalf. Except as specifically set forth in this Privacy Policy, we will not share your personally identifiable information outside of Dow Jones unless you "opt in" to having your personally identifiable information shared with a company that is not affiliated with us. We may disclose and use personally identifiable information in special circumstances where it is necessary to enforce our Terms of Use or other rights (for example, when necessary to protect our intellectual property rights) or when we, in our sole discretion, believe it is necessary or appropriate, in connection with or as a result of a change in ownership of all or a portion of the Web Site, as the result of a merger, acquisition or transfer to another company. We also may disclose personally identifiable information when we, in good faith, believe that the law requires us to do so.

Policy Modification: We reserve he right to update this Privacy Policy as needed. If the policy has been updated we will change the date on this page noting when the policy was last updated.

Comments and Questions If you have any questions, comments or concerns about our Privacy Policy, you may contact us by e-mail or by regular mail at Elevation Marketing, P.O. Box 22, Johnsonville, SC 29555.

This policy was last updated on Feb 6, 2006.